Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.)



Download Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.)




Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) Malcolm McDonald
Language: English
Page: 578
Format: pdf
ISBN: 0750641169, 9780080569567
Publisher:

Review

'Excellent, easily readable. Good, clear diagrams'
P. Stevens, Senior Lecturer, West Suffolk College

From the Publisher

In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.

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